I think Etsy is onto something. When I receive marketing materials that ick me out in some way, I typically unsubscribe altogether. Being able to give feedback on what specific types of ads you don’t want to see seems like it would benefit the advertiser and the consumer.
We don't really celebrate Valentine's Day in my house, beyond taking advantage of sale-priced candy and making cards for DS's teachers and classmates. That said, DS loves colours in the pink family, and he loves heart motifs, so I often make a point of shopping the Valentine's collections that kid's clothing companies like Hanna Andersson and Primary usually release this time of year. I’m happy to receive the V Day marketing for that stuff and try to tune out the associated values/norms.