Free. Shipping.

How I wish more places would adopt the Zappos/Nordstrom/ASOS approach: free shipping both ways, all the time.

I am about a zillion times more likely to try something (leading to a possible "keeper" purchase) if I know I can do so risk free.

For those who will advise in-store shopping only -- sadly, there are a number of places that only carry my size online. To have that be the case, and then to have to pay for shipping, seems like an unfair tax.