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I don't know the exact dates but those vary depending on your cardholder level. The online will be available to you when it will be open for your card level so at least that part I can answer for you.
I don't know for sure but I do recall one year Sveta and I were browsing and Skyping at about 5:30 am EST. We wanted to discuss the offerings before she headed off for work! And, believe it or not, some things had already sold out in certain sizes -- although almost all came back into stock eventually, at minimum a few when the sale proper opened.
Thank you everyone! I thought it started at 12 but I wasn't sure in which time zone. I don't plan on being up that early but my MIL has trouble sleeping and she was wondering what time she could start shopping
MaryA, I will be right there along with your MIL. I usually am always up until 3:00AM, Eastern time zone. That may be the time the online sale starts, but what the heck, what difference does another hour up matter? Bet MIL feels the same way.