I'm not in the U.S., but I have to say I'm amazed at how mass market retailers manage to stay profitable in that competive market. Free shipping and returns, price matching, liberal return policies, frequent sales and % off coupons, discount outlets, and massive inventories so customers can pick and choose between a variety of colours, styles, and sizes aren't the norm for most of the rest of the world.
I guess it becomes a trade-off--a highly competitive retail sector means having to be constantly finding new ways to attract buyers and to be able to cut costs and corners in areas which, hopefully, will not be noticed by the average customer.
I can't see the genie getting stuffed back into the bottle, so it will be interesting to see if B&M mass market retailers can keep up--or if Amazon, and its ilk, become the dominant, or even only, players. And if Amazon starts using drones and increases automation in its warehouses that could have a huge impact on the thousands of people employed by the retail sector. Are our frustrations just the tip of an iceberg?