I thought to explain my approach to wardrobe themes in more details than I posted on my Style Goals yesterday, especially since in the next post I will describe my current theme, Dark Romance, and I want to cut on the length of introduction on that post.
I credit Brooklyn with her thematic posts starting 4 or so years ago to start doing this myself properly, her posts are such an inspiration! I have also always enjoyed how InStyle magazine used to report trends for upcoming season, in form of several style stories, each describing the inspiration/look, and then breaking it down to relevant shapes, colors, patterns and materials. Sadly, they don't do it anymore, although one can still find similar articles from time to time from fashion forecasting agencies and similar entities.
The hardest part of the process for me is identifying a theme "menu" to choose from. It is much easier if one finds articles like above, harder if you have to do everything from scratch yourself. I look at the shows from the relevant season, read all the trend reports, look at the social media trends etc. The theme has to match the season, and my preferred neutrals for it ( I would not do anything black heavy in the spring). My fall theme of Academia Chic was mostly based on the Dark Academia trend that exploded on social media. It was very popular and easy to define because there were so many "how to" articles. My current winter theme, Dark Romance, is based on runway looks and trend reports. I should mention that in general, I like lot of different things, but they are always consistent and don't change randomly (e.g. bohemian will never be my thing, but I admire it one others). So picking a theme is basically focusing on a certain look I already like.
The next step would be defining the theme in details: the colors, shapes, patterns, etc. For example, for Dark Romance that would mean juxtaposition of edgier/gothic styles with romantic ones, lots of black, moody florals, etc. Then the theme gets filtered through the lens of my own preferences, or style monikers. My main persona is Sleek Urban Princess (SUP), with two shadow-personas, edgy and bombshell. I would think on how would SUP interpret, say, Dark Academia? For that theme the main bottom options were skirts - both fuller midis and a-line and pleated minis, and relaxed trousers, often pleated. Looking through SUP lens, I eliminated pleated pants - not sleek and I don't like them, and minis which I don't wear. Some aspects of a theme get eliminated, some enhanced, and some modified.
After that, I see what I already have in my wardrobe that suits the theme. I would obviously not pick a theme that would require everything from scratch - that would likely mean that it wasn't a good option for me anyway. I try putting together outfits and make a short shopping list of items to complete them or which are crucial to the look and I don't already have. For example, I would find it hard to do the Dark Romance theme without a dark/black leather moto.
Finally, the looks are put together and worn throughout the season. I don't take this too seriously - so far I am following my themes about 80% of the time, and borrow from elsewhere, too. When I was doing Dark Academia in the fall, the theme was well suited to daytime activities but less so for going out/dressing up, so for social occasions I did the winter Dark Romance theme. Some of the interpretations are pretty subtle, maybe only in colors or accessories. And I don't follow the themes for every role/type of outfit. For example, for WFH, I skip the themes, only choose the same general color palette, and do the usual dressed up loungewear.
I also wanted to clarify something I wrote yesterday, namely the "A meets B" approach for the SS2023. I will copy what I added there: " Based on fall and winter experiences, I realized that I prefer themes that naturally incorporate juxtaposition (like Dark Romance), to "homogenous" themes (like Dark Academia). When considering various themes for SS 2023, I couldn't come up with anything that naturally included juxtaposition, so I decided to make my own. So for each season, I picked two relatively contrasting themes to juxtapose myself (e.g. for spring, theme A meets theme B). This will still be filtered through my moniker lens later."
Thank you for reading this novel and any comments are welcome!