I struggle with pale skin too. Have you tried using a bronzer? There are a lot of natural makeup lines now, and maybe you could find a suitable shade without a lot of chemicals. There are cream bronzers too, which I assume would have more staying power if you're not putting on foundation, etc.
I also use something called Mosaic Illuminator from Zuzu Luxe, a natural makeup company. It helps even out the skin tone and makes me look a little healthier. It's just a powder with various colors in it. I think that many makeup companies have products similar to this one. Some of them are quads, with four colors, usually white, brown, pink, and yellow.
Sometimes it is helpful to spray a little bit of toner or rosewater on the face after applying a powder like this to help it stay on better. Otherwise I think it wears off faster.
ETA: Dr. Hauschka makes a nice liquid bronzer that wouldn't have lots of chemicals.
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