I think there has been some activity on this topic in recent weeks, but I just wanted to put a little different spin on it. I used to use Tide, but it started taking the color out of my clothes so I decided to switch to a detergent that was more environmentally friendly, and hopefully less harsh on my clothes. I had some success with that (eccos I think is the brand), but recently, I've noticed it's been removing color with greens, browns and blues. I'm thinking I might have to switch to Cheer or Whisk for these color loads (I think Whisk is what Shiny uses), but I was wondering if anyone uses an environmentally friendly brand (7th generation I think has been mentioned) and what success you've had, especially with delicate loads and colors that tend to be trouble?