Oh ack. I think it is worth trying to salvage or at least take time to brainstorm a bit.
was going to suggest searching for an appliqué and hand- sewing that over. Might take time to find the right theme that is “ you” and neutral or acceptable color and also shape that covers the name. Of course then that would be there always until you remove the sewing.
I agree it is maddening especially for this sort of go- anywhere dress.

Great fix with the brooch. I just bought this dress in gray, and teal. I already have the navy version and it’s similar to what you’re looking at. I feel like a goddess in it, very comfortable, flattering and cheap.

FWIW, I'd have been annoyed with the logo placement too! Next.