I was there for a little while this morning (with client) - and was pleasantly surprised. After not looking good for several seasons, they are well worth another look for Autumn. The quality has definitely improved - so much so that I'm purchasing a few things too :). Remember that you don't need to wear a Loft look from head to toe - pick out the fab pieces and add your own personal style stamp.

At the moment, the Loft looks better than H&M and Target. Even though this could change in a couple of months.

And if you want the inside Loft scoop, our very own forum Taylor works there part time!