I sell several candle lines through the agency I work for, and the number one holiday candle, bar none , is Thymes' Frasier Fir. It's an absolute classic and the best selling line in the US home decor market . Candle quality depends on a few things (including but not limited to) : type of wax, how the scent is distributed (or not) throughout the entire candle, and where the candle is made. 3 wick candles are just a novelty , and 3 wicks don't signify anything or indicate quality in any way. They also don't guarantee a cleaner, more consistent and wide burn because it's often tough to keep all 3 burning if you aren't paying attention . Because you have to let the candle burn right out to the edge the first time you light it, a huge candle isn't always as practical.
Another brand I sell and really like (and I am VERY particular about candles is Capri Blue. They are *famous* for being the signature scent in Anthropology stores, and have a gorgeous holiday fir/clove fragrance in a pretty tin.
Illume makes a holiday scent - also a Fir - that is nice and of good quality, but I get major headaches from that brand . Diptyique is great, as Rachy recommends, but is very pricey (at least in Can $).
It's a lot of trial and error with candles, but my best tip is that you usually get what you pay for. I have sold Yankee and Woodwick candles too, and Yankee is , well, what it is....Woodwick is better quality (although owned by Yankee) and has nice scents.
