Now take this with a grain of salt because I'm definitely in the senior citizen category, but to me TopShop is much the same as Zara, Aritza, and H&M. They all offer inexpensive, trendy fashions with variations in quality. Having said that, I have purchased things from all of these shops, so I think some of their styles can appeal to a wider audience, but I'd say that their target is generally a young, trendy urbanite.