interesting fashion news

Blog

Forum

Finds

Mochi

Veteran

http://www.glamour.com/story/i.....-vittadini

I'm reading conflicting sources that this was done with and without the approval of the original designer.

8 years ago

Off Topic

10 replies

Latest reply was from RobinF

Carla

Veteran

i don't know who carried the IT line in Canada, but these days 'Winners' has racks of the stuff, whereas 6 months ago it wasn't in-store. I've wondered if discounters would be tempted to cut the label?

8 years ago

cindysmith

Veteran

Well, what little of her stuff I've seen is so bland and boring and referential (if not downright copycat) that it could easily be passed off as another label.

8 years ago

rachylou

Veteran

They should have printed new labels for Paula Deen...

8 years ago

kkards

Veteran

not suprised, since most department stores didn't announce that they were dropping the line until spring, and the spring orders would have been written 6-9 months before, the majority of the spring goods would have already been produced...so something had to be done with the clothes. they could therefore, either destroy the clothes (and then get deal with the blow back of all that "stuff" going to landfills), send it to 3rd world/developing countrys (and then deal with the blow back of "dumping" on these countrys and cutting into the economies of these countries) or changing the labels (and dealing with the blow back of that)....so what to do?

8 years ago

Anonymous

Maybe they should be more careful who they do business with. I don't feel sorry for merchants when a certain clothing line doesn't sell. It's a calculated risk they take.

8 years ago

Janet

(website)

Veteran

I didn't realize that changing labels on merchandise was a common practice, and considering that "designers" are really all too often really just "licensers" (being allowed to put their name on something someone else designed), I'm not surprised. They are trying to get some revenue out of a line that saw flat sales by rebranding. I guess I can't blame them. I am not attracted to any of what I see from either of those labels, anyway.

8 years ago

kkards

Veteran

so, this piqued my interest, and i did some goggling....and here's what confuses me....it doesn't look like G-III, the company that owns the IT license owns the Adrienne Vittadini label. the AV label appears to be owns by a private company called ASG-SLG (which also outs Judith Leiber bags)

BTW if you are interested, i've attached a link to the other brands that G-III does own

https://www.g-iii.com/index.php/divisions/

8 years ago

Diana

Veteran

You know, I've seen in the past what appeared to be the identical item from two different brands, and always thought it was because they were made in the same factory for different labels. But now I'm wondering if it was actually a case of relabeling for whatever reason.

8 years ago

Sal

Veteran

Shows the nonsense about branding doesn't it! I guess something has yoherone with the stock so I support rebranding or whatever makes it sell- or be used rather than go to landfill.

I believe Ivanka clothing is doing well in China. Your name can be your biggest asset or your biggest liability can't it?

8 years ago

RobinF

Veteran

Hmm, interesting. The whole branding/labeling thing is a bit of a racket I guess. Who is actually designing these clothes? The GIII company is a pretty large umbrella, would be hard to avoid them all if I wanted to.

8 years ago

Category