I'll spend between $50-$75 for a bra, though if I found one that was really well-fitting for me, I wouldn't hesitate to spend up to $100 or more.
I used to buy inexpensive mass-market brands at discount stores. When I first found YLF, I went and got fitted, although it wasn't at an expensive lingerie store or anything. Turns out I was wearing the wrong size entirely.
Recently, with my new 'size' in mind, I was at the Rack and spied some well-known-for-their quality bras on super-sale, so I bought three or four of them without trying them on (I know, I know - kind of dumb, but I was feeling lazy that day)...I thought this was a great deal, but wouldn't you know that none of them fit properly, even though I bought them in the size that my new perfectly fitting bras were? Just as with clothing - it turns out that bra brands are different too. ACK. I didn't realize this, but then I should know better - it's the same thing with shoes. I can wear a size 7, a 7.5 and an 8 - depending on brand and style of shoe. I suppose I shouldn't be so surprised that bras are any different? I have clothes size small to large and they all fit perfectly. I also have sizes from 6 to a 12 and they all fit beautifully too.
I wouldn't order bras online unless you know the exact brand and the size you wear in that brand.
$70 isn't too much for a good bra at all. It's like with shoes - comfort and fit is a really big deal. With a handbag? I don't have to wear it on my body, so it's no big deal if I spend less or go for something 'fun'. With bras and shoes? Going for "fun" hasn't always served me so well....(laughing here - something about 4-inch peep-toe pumps for a wedding and a dress that was a smidge too long, and "fun" coloured bras aren't necessarily the most comfortable - you get the idea).
