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I call it..."that other store that's part of H&M" that way it doesn't matter how its really pronounced....BTW I'm horrible at names so a lot of things in my life end up with names like this (Uniqlo is "that Japanese cashmere store", because when it 1st opened in NY I couldn't remember what it was called, but my sister and I goggled this and found it)
Why do they ship everywhere except canada? Anyone know if the montreal store will ship? I keep meaning to call them, I think when I was there in the summer someone hinted at it, but I didn't persue the conversation as I didn't realize the online store wasn't available to us.
C like the c in ciao bella
O like the ó in lower sorbian
S like ş or sh
Is how I say it in my head, because I like giving cartoon-exotic pronunciations to very basic sounding brand names. I don't recommend doing this out loud, not with the intent to communicate anything intelligible.