Any hiring managers or HR people out there? I'm helping my husband rewrite his resume as he transitions into a new career in strategic marketing/digital analytics.

What do hiring managers and HR people actually look for in a resume? I know the obvious - no typos, clear contact info, etc. - but there are so many different formats online. Is there a current preference or does it really not matter?

My understanding is that all resumes go through an automatic program these days that looks for key words before an actual human being even sees them. Is that true?

Thanks so much for any tips, tricks or advice!