Yeah, no. I don’t think it was the democratisation of fashion that did it. The quality wasn’t that bad. Or wasn’t always. They’re a relatively old company, and I have stuff from F21 from 30 years ago that’s just fine.
I think it’s sustainability in the sense that endless consumption is unneeded, unworthy, and also: boring.
I also think it’s sustainability in the sense that Gen Z does not have secure employment for living wages. Their money as far as I can tell does not stretch to cover student debt and rent on the whole. I don’t know many, if any, Zs who can really afford to buy a tee from Walmart every week, even without the landfill problem.
And the thing is, the world is making as much as it ever has. Productivity itself is up. If you ask me, we have reached that ideal of a life of luxury for everyone - the only problem is, we don’t want to pay people to not work. And we don’t want to not work as individuals. That’s not human nature. I just had this conversation with a Z this past week about subsistence farming possibly being more plausible in terms of peoples’ nature. About how a socioeconomy this complex is daunting. At the bakery we pay the most for people to play with stickers - not even stickers, but what colours they’ll be. But we only need a couple of new stickers once a year. And how do you spend your whole life on sticker colours anyways? And if you haven’t, do we want to hire you, because what experience do you have?
I think there are a lot of conflicting impulses dismantling society and the economy.