Fast Fashion = Capsule Collection?? - edit, with article

Nope- me neither. Can you site it- because all I have ever read on capsules say to stick with quality not ff. But I am starting to see more write ups where people are just ranting about fashion in general- hope that doesn’t continue to be a regular thing- fun fashion reads are my escape from scary front page readings of newspapers . Will keep me eyes out ......

7 years ago

Anonymous

What does this mean? Are people creating clothing capsules using only fast fashion pieces? Or are Fast fashion retailers putting together capsules for their customers?

Neither seems particularly vexing or anything, so I must be misunderstanding.

7 years ago

Diana

Veteran

I think it’s bern going on for a while, think about things like the Ines de la Fressange collections for Uniqlo. The capsule concept is having a moment right now so they’re just getting renamed. I can see the appeal if you’re not into fashion/style/shopping but still want to look trendy. I think around here we tend to think about capsules as small,high quality, investment things, but I think a lot of others just want to think of them as an easy way to get dressed, and don’t mind replacing it all every year. The capsule thing is appealing I think because it’s all already curated. One stop shopping.

I used to know (probably still do) men in particular who shopped like this. They would go to H&M, j crew, whatever depending on their budget, and ask the SA to get them one or everything on the mannequins in the window.

7 years ago

Mary Beth (formerly LBD)

(website)

Veteran

Very interesting! If anyone sees any articles about this, I'd be interested in reading.

I always love to read about capsule wardrobes and uniform dressing. I'm always secretly hoping to discover a One Capsule To Rule Them All for myself, but my life just isn't consistent enough for that.

7 years ago

Carla

Veteran

I remember a frugal fabber who was experimenting with an extremely small capsule - I believe 10-12 items for a season - who was open to completely replacing the items going into the next season. She had an eye for quality and thrift shopped amazing designer finds. Her mix and match capsules were gorgeous.

I don't know how her long term experiment worked out, since she stopped posting. Remember ClearlyClair and her gorgeous white Celine jacket and her leather rehab projects?

7 years ago

Anonymous

I loved Clearly Clair's posts and really miss her.

7 years ago

Mary Beth (formerly LBD)

(website)

Veteran

Runcarla and Lisa P... I miss her too.

7 years ago

Angie

(website)

Fashion Stylist

I'm with Smittie. What does it mean?

7 years ago

Anonymous

Smittie's explanation seems most reasonable to me.

7 years ago

Mary Beth (formerly LBD)

(website)

Veteran

I thought - maybe this is just my own personal take - I thought what Smittie was talking about was that retailers are pouncing on the classic "capsule of quality" and bringing it around to marry fast fashion.

So that instead of having a pared-down, capsule wardrobe full of long-lasting quality items that you might have for years, there is this shift in "Here is your capsule wardrobe!" and then four weeks later (well, probably more like two weeks for a retailer like Zara), they've got the next capsule wardrobe out for purchase.

So that this pleasant idea of a quality capsule wardrobe is now subverted into a selling cheaper fast-fashion clothing as a set, in bulk numbers, instead of the idea of adding one or two trendy pieces to your classic wardrobe.

I think? Smittie! Can you elaborate?

7 years ago

Anonymous

OK- so now I read the article you site. I think it is the authors take on the fact that for the last few years some really big name designers have jumped from couture only lines to mass marketing lines like Missoni did with Target a few years ago and now evidently KL is doing with H&M. (I wonder if this is the billions of dollars in clothing H&M has that was reported in the news this last 48 hours-LOL) I understand the economy downturn affected big name designers and I can not fault them for wanting to market to the masses and getting their piece of the pie. In my mind it is no different than those lesser designers that are making a lesser quality line to sell at their outlet divisions. They are selling a name! I am not sure I personally would class it as fast fashion.
I do think there is a place for fast fashion. Some folks are quite adept at combining low end and high end (and everything in between) clothing. I am also mindful that everyone has a budget and for some, fast fashion stores are all that is available and affordable. I am of the mindset that you do your best to look presentable- if you can do that in designer quality clothes- more power to you. But I have seen women of limited means dress in fast fashion store picks and look like a million bucks. A smile and classy behavior go a lot further no matter what the cost of the "lady"s outfit!
As far as the "capsule"- I think it is just how they are describing the "collection" these designers are bringing to the table and are not necessarily to be used interchangeably with the minimalist's capsule wardrobe.... but then again- I can be totally off base- would not be the first time!;-)

7 years ago

Anonymous

This article was not what I was expecting to read, but very interesting.

7 years ago

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