Fashion Shoots In Lockdown

UmmLila (Lisa)

Have you noticed how few images there are of people wearing clothes for sale? No fashion shoots.

The designer of Jacquemus did a fashion shoot en plein air with his gorgeous grandma. I love it. <https://www.whowhatwear.com/ja.....ign/slide2>

4 years ago

Inspiration

23 replies

Latest reply was from Angie

Janet

(website)

Veteran

Oh, that’s terrific. I actually find that more inspiring than traditional model shoots with 18-year-old size 00 models. It makes me feel like the designer might deign to make clothes in styles and sizes my middle-aged, middle-sized self could actually wear! I like how the photographer used color and location.

4 years ago

Angie

(website)

Fashion Stylist

YES. Very few of the new items online are styled on models. It's not nearly as effective. I like to see clothes on a body. What do you think?

Only retailers like Boden who did their shoots way in advance show the items on models.

Fab fashion shoot with Mama! Love the pink!

4 years ago

Anonymous

Great - love this! It gets mind-numbing to look at picture after picture of scowling 18 year olds wearing these clothes. Ok - maybe I'm over-generalizing, but I want to see clothes on the average body, not the "ideal" body.

4 years ago

Preppy Pear

Veteran

What a great shoot! I hope more designers follow this trend. I agree with Janet - this could sell me more clothes. Looking at clothes on real women and real bodies on YLF certainly does!

4 years ago

Jenn

(website)

Veteran

This is fantastic. Perhaps the positive reception of these types of shoots will make the industry reevaluate future campaigns.

4 years ago

rachylou

Veteran

This is the best in so many ways.

4 years ago

Barbara Diane

Veteran

I love this photo shoot.

4 years ago

Anonymous

Great fashion shoot! I hope all the fall fashion won't be off models When I looked at Nordstrom's used clothes site, I didn't like it because there were no models to see how things fit and hang.

4 years ago

UmmLila (Lisa)

Veteran

I think that in the absence of even grim 18 year old models, retailers should provide more thorough descriptions of items. Even if it’s their WFH employees taking selfies and providing personal input. That might in fact be better than models.

4 years ago

kkards

Veteran

Family business at its best.
Love the straw bags..and the pink blazer, TDF.

4 years ago

Angie

(website)

Fashion Stylist

UmmLila, YES. Why not!

4 years ago

slim cat

Veteran

So agree on "more thorough description" - it's often labeled "TBD", "imported" or "cotton blend" in fabrics ( which is not enough info to make a decision when shopping on-line ).
@UmmLila - I like your the idea of employees making selfies with personal input - would work for me .
That fashion shoot is fabulous.

4 years ago

Brooklyn

Veteran

I’ve noticed this too. And I agree with you UmmLila and the descriptions and selfies. Looks more authentic too.

4 years ago

always trying

Veteran

Wow, someone with wrinkles like me--not as many though. Makes me wanna buy stuff---

4 years ago

Runcarla

Veteran

Love this! I find myself returning over and over to this site posted by annagybe

https://bigbudpress.com/collec.....lac-purple

The size inclusivity, including a model with a body similar to mine, makes me want to buy. I’m just waiting for availability in a colour I want.

4 years ago

Jaime

(website)

Veteran

Agree seeing clothes on models really helps me assess. Selfies from home is a brilliant idea!

4 years ago

cindysmith

Veteran

This is awesome!

4 years ago

Suz

(website)

Veteran

This is wonderful! The clothes are beautiful and they look super fab on Grandma. I would love to see more of this. Also agree with your comment re information on the products and selfies!

4 years ago

Janet

(website)

Veteran

I love the idea of employee or even customer selfies to model the clothes!

4 years ago

Bijou

Veteran

So good - I love his Grandma! Reminds me of the beautiful ladies featured on Sciuraglam - the fashionable real ladies of Milan who show style is for any age.

https://www.instagram.com/sciuraglam/?hl=en

4 years ago

Zaeobi

(website)

Veteran

Backing the idea of taking selfies, since I don't think this would be too difficult to implement. Many brands already link to Instagram posts of people wearing their clothes in a widget at the bottom of each product page (encouraging you to use a particular hashtag so it appears in the carousel). Perhaps they could include that carousel as part of the actual product pictures instead?

4 years ago

Helena

Veteran

Oh Ummlila I love that idea so much!

I find in general, it looks so awkward seeing any image or media where people aren't social distancing. I could be watching the pivotal scene in "The Notebook" and all I'd be thinking is, six feet apart! SIX FEET APART!!

4 years ago

Angie

(website)

Fashion Stylist

Models are taking selfies in the clothes and in their homes. I think I saw that on the Zara site?

4 years ago

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