(Fashion) Life Flashing Before My Eyes

rachylou

I just realized Marni has been sending me emails about their 2013 (!!!) Resort Collection.

I am all turned around. I don't know what season it is. That is NEXT YEAR. I can pre-order for next year? Why would I do that? With all this pre-publicity, everything is guaranteed to be out-of-fashion by then.

Don't know. Seems like business suicide to me.

11 years ago

Fashion Week

9 replies

Latest reply was from rae

Anonymous

I'd be hesitant. I wonder what Angie has to say about this?

11 years ago

RoseandJoan

Veteran

Oh yes, I would be quite happy to have a credit card transaction pending on my account until next year

Tomorrows fashion today!

11 years ago

Echo

Veteran

Well, Resort collections commonly come out around December because the target audience is expected to spend the weeks after the holidays and New Year's vacationing in a warmer location. Additonally, while most people haven't thought much about upcoming seasons, the designers have to have their collections ready well in advance. They have already decided what's "in fashion" for next season and for Resort next year. Consumers can influence what stays popular, but it is the designers who decide what will be shown on the runway and will influence and be modified for RTW.

In other words, designers have always had upcoming collections in the works or completed well before they were due in stores. It is only relatively recently, though, that average consumers have seen previews. I am sure Angie knows much more about this than I do, though, and can explain it much better.

11 years ago

RoseandJoan

Veteran

I don't know Echo the timing still appears a little off to me, previewing winter sun clothing whilst the stores are still awash with their summer lines seams counter intuitive. I like to see the buzz begin for the resort collections when the shop floors are filled with cashmere and winter coats.

11 years ago

rachylou

Veteran

"It is only relatively recently, though, that average consumers have seen previews."

Ya, and it seems like a mistake to me to let consumers see the collections so early. By the time these things hit the stores, they're old news. Very old news.

Also, "Resort" is essentially summer wear that comes out in winter... if I'm looking at Resort when it's summer, how can I tell? I'll be wanting to know why I can't have this stuff right now.

I mean, I feel like it's been fashion week all year long. I am actually feeling fashion fatigue, in terms of the collection showings.

11 years ago

Rhiannon

Active Member

I think its too early to make order for the next year because there is frequent changes in fashion and sometimes new things are so boring that they have to be changed.

11 years ago

ashley2011

(website)

Member

I advice you to order next year. Maybe you can find best fashion statement next year.

11 years ago

rachylou

Veteran

Ashley, I think I'm just gonna stay home. Lol. I've grown even more confused. Is Resort 2013 hitting the stores now or when? I'm pretty sure I'm ready for something new in any case - I mean, different from what was being put on show 3 months ago - quite without having participated in the first place.

Besides, no one wants to risk their life to fetch me from Kingston airport...

11 years ago

rae

(website)

Veteran

I'm confused, too. I thought "resort" was like... January vacation stuff. January '13 isn't too bad. But are they talking about like... Nov/Dec '13? Humbug to that!

I agree with you about the fashion collection fatigue. I honestly haven't looked at runway in months now.

11 years ago

Category