Euro YLFers - what is going on with Mexx??

I went online and saw this. No more on-line orders until 2015? 9 months at least???

Nonsense. How can anyone afford to go offline for such a length of time in today's market?

They recently closed b&m shop at a prominent spot with large footfall in my local shopping centre. Arguably a small centre with a few other brands covering similar market, but still - there was room for them for sure. If anything, we have several economy giants in the area and large need for (casual) business dress code.

I remember when they withdrew from the UK market a few years ago with the explanation they are focusing on the continental market. I thought they did well - they should. They have a great selection and ranges, for modern classic dressers especially. Great clothes for business environment too and reasonable budget. They can also get it a bit wrong, but admittedly that's down to personal taste - on average they probably are one of my favourite brands of all time, so I do notice much more when something is a bit off to my eye. I am selfishly annoyed because their regular sizing fits me to perfection and it's well made. Some of my most loved and durable pieces are actually from Mexx. It wasn't intentional, it just happened that they stood the test of time.

But if this means they're losing the game then I have to keep an eye on the remaining stock when I bump into it. And I don't like buying under any sort of pressure.

Vent over.

12 years ago

Anonymous

Oh no! I remember when they used to have a concession in what is now our local House of Fraser. What a shame. Good idea to look out for reduced pieces though. Vent away Ornella, we don't mind x

Style Fan

Veteran

I would be very sad to see less Mexx or sniff no Mexx. Some of my favourite outfits have been from Mexx. I bought my DH a shirt from Mexx that he adores. When Mexx gets it right they really get it right. Now that I am retired I buy fewer work clothes but I always check out Mexx when I am in the city.

lyn67

As unfortunately no shops where I live, I only have 2 clothing items from Mexx bought during may travelings (a summer dress and my most dressy and festive scarf for winter holidays) but love them, so am sad if they are losing the game...Never ordered online as also not available, and really clueless about the happening..:-(

Astrid

I have never shopped Mexx a lot, but I remember some Mexx stores here in Berlin closing a while ago. Seems like they're not doing well. I'm sorry for you though, it's always bad if a brand we rely on isn't available anymore or changes somehow. For me that's Esprit - I loved them in the past for better quality and the fit. They were a bit expensive for my pocket money budget, but I loved the few items I got as a teen. Now the prices are much higher (they want to be more "exclusive" I guess) and their things often don't work on me.

Ornella

(website)

Oh no Astrid! I was afraid of the news from the big places... if they're closing down in Berlin then it's no good at all

I felt the same as you about Esprit. I think they had a phase a few years ago when they were so-so, but seems like they are picking up a bit. Time will tell.

It wasn't very recently though, I think at least a year ago? I remember one said closed for big reopening and it never came back.

Suz

So frustrating, Ornella. I share your concern; the Mexx outlet store here closed more than a year ago. It is still possible to buy some items in other boutiques and in the department stores, but they have very few stand alone shops now.

I like a lot of their stuff as well.

So, so annoying.

I hope Inge will chime in too to tell us the situation in her neighbourhood. I'm hanging on to the last bits of hope that maybe they will survive in some countries.

Scarlet

Hmm, that is troubling news. There are still two within walking distance of me though.

Scarlet :: can you keep an eye on them please And report any unusual happenings.

Ingunn

Our local Mexx actually refurbished and got even bigger a couple of years ago. I think the business seems slow there, though, with very few customers every time I visit. I like some of their stuff, but the prices are a bit above what I'm willing to pay for polyester tops.

Inge

Moderator

I saw it too, Ornella, and I'm completely baffled. If a brand wants to rethink their strategy, or redesign the website, one would think that in this day and age they can do it all behind the scenes while keeping the current website up and running, and then roll out the new design when everything is ready-to-go?

They used to have a huge three-storeyed shop in Antwerp (separate storeys for menswear, womenswear and children), and then last year they suddenly downsized to only the ground floor, where they are now cramming only a very limited part of their collection into a not so nicely designed space (wood panelling on the floor, ceiling and walls, it feels so dark and claustrophobic I can barely breathe in there. But tastes differ, so perhaps that's just me). Granted, they still offered a wider and more varied selection online. The thing is I'm also not loving their current collections at all.

This happened about ten years ago too: before that I used to shop at Mexx all the time, and each time I popped into the store I saw something I loved or at least liked a lot. Guaranteed. Then all of a sudden the collections changed, tailored completely to a very young, teenager audience. A couple of years later, they changed everything up again. Since last year they seem to be targetting a younger audience again (perhaps it's different in each country?). Plus, I get the impression that the quality of the clothes is no longer the same while they have maintained the same price level. Not fab at all.

I'm a little worried about what might be going on. I'll definitely keep an eye out here and report back.

Angie

Fashion Stylist

WOW. That's unexpected and surprising.

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