I've noticed that more and more stores that used to rarely offer sales across-the-board are doing it this season, and often. I long ago accepted Old Navy, Gap, Banana, Loft doing this (don't like the price? Wait til next weekend!). But this season it is also J Crew, Piperlime, Ann Taylor. Does anyone know why this is? It makes me unwilling to pay full price at any of these stores because I suspect the full prices are inflated. Is anyone else annoyed or confused by this?