No, I promise, I am NOT dying my white jeans!

Hubby spilled some bleach on one of his sweaters. Not a "good" sweater, just a light fleece sweatshirt. But he happens to love the weight and fit of this one and it is no longer available. So now he would like to dye it.

It's a rust colour that doesn't really suit him all that well; he's thinking of going slightly darker and cooler -- a burgundy or something like that.

What brand of dye do you recommend? I think the fabric is cotton/poly.