I measured myself and it matched up exactly with my pro(?) bra fitter at Allurefits.com said, when I went to their local store, although she first tried fitting me in a 40 band (probably because I'm fat) even though I said it felt way too loose! She then tried a 38, which was better ( that is what I got, when I measured myself) and even though I had to start a new bra on the middle closure, she said it was fine.) Which it was, but I needed to go to the tightest one within a month after purchase Needless to say, it was soon sliding up and felt like it was riding on my shoulder blades I re-measured, and it was the same- 38 inches on the band, 8 inches more on the cup, indicating a H cup, which I had bought several of (Elomi brand.) Yesterday, after my whining, lol, DH and I went to Nordstrom's and I had another fitting w/a fab associate. When I told her my situation, she tried me in several bras and determined although the cup was right, I should've been placed in a 36!!! band (Elomi runs big, she said) so if you use the Elomi brand, please be prepared to size down from your measurements....I tried several others and it felt like my boobs were facing east/west instead of front/center like they should! I am so happy and grateful to the Nordie's associate who treated me like a woman, instead of a overweight blob...PS- the Nordie's lady said NEVER buy a bra you need to start at the middle hooks, it's too loose!.