As I'm searching for something (right now, a replacement trench coat), I'll be scrolling through at Nordstrom or wherever, and every single thing my eye is drawn to is SO far out of my price range. It's like "Oh, that's nice - oops, Burberry. Hmm, that could work - nope, Prada."
I need to start filtering by price, so I don't even SEE that stuff.