I am with CocoLion...the process itself gets me going. I enjoy the online hunt for the perfect item (or what I imagine I might want/need). When I find a contender, I look for reviews (even at other sites) and check measurements. Bonus points if it's on sale (well, honestly, this is the overriding criteria...hate to pay more if I don't have to because it's cheaper in an actual store but sometimes it's not worth it to drive to the store and try it on). Then comes the anticipation of waiting for the item to ship and tracking it, looking for the words "out for delivery" to show up on my monitor. The actual arrival of the package is usually anti-climactic, LOL. And if I am really lucky, I may even LIKE the item in real life!
Oh well, there are worse hobbies