A recent conversation between LJP and runcarla got me thinking about this question.

When you want to try new skincare brands, either because what you are using is no longer optimal, or you like to try new things, or whatever other reason, how do you choose? If you have a dermatologist's recommendation of course that's simple enough, but otherwise there are an overwhelming number of companies. The only way I know is is to search online for reviews like but there are so many of those too! I believe there are some sites that have more general information on types of formulations but I'm not up on those.

How do you approach it?

TIA for all ideas and suggestions.