So much to think about here! You never know the whole picture do you?
I've shared this before on YLF but my brother has worked at The North Face for many years, 30 I think. They have taken very good care of him, treated him well. I think Patagonia offered him a contract in the 90s but he stuck with TNF. I never asked him exactly why, but he is very loyal. I know they are bigger and more corporate as they are owned by Vanity Fair, whom he speaks highly of. He started as a field tester for their clothing and gear. That was a long time ago. If only fashion companies took this mindset of tweaking their goods after field testing. Note to Kit and Ace --a field-tested claim might work well with their technical fabric positioning.
Rabbit, I love that TJs is receptive to customer input. So is Costco. I've seen items re-stocked after leaving a note in the box. Plus it's reassuring to see the same employees there, year after year.
I agree with Angie that Karen Kane is a "good guy." And I personally love all of the premium denim manufacturers in LA. There are so many good ones with great quality products offering fit and longevity. Plus they have revived US denim manufacturing. You do have to be willing to pay the price though. I like Three Dots too, a woman started and owned company with consistent high quality, better than some of the competitors who I won't name 'cause we're keeping it positive.
I used to only buy domestic, European or Canadian clothing. I've since realized, it's so complex. I now understand:
- Just because something is made in the USA, doesn't make it good.
- Just because it's sold by a local shop, doesn't make it good. (Viva -- labor violations in my industry are rampant as well -- and they are often loved small businesses like in your story!)
- Just because it is corporate, doesn't make it bad. My local TJ Maxx has many of the same people working there since it opened in 2008. Doesn't that tell you something? TJ Maxx also has a woman CEO who was promoted from the ranks.
I am also a big user of Amazon. Who else can get such a range of items to someone in a town of 250 people? More than half of the things I order, like slotted spoons, menu covers, coffee urns etc., are not from Amazon, but by no-name smaller firms that let Amazon fulfill their orders. As a marketplace, Amazon is actually helping small firms grown their business.