Hi everyone,

I am currently going through a rebranding of my business -- new logo, new website, etc. I could use your help as I am developing a tagline: just a couple of words to very succinctly capture the essence of my business.

BACKGROUND:

In a nutshell, I am a qualtiative research consultant. Clients come to me with a marketing challenge (a new product idea, several ad campaigns to choose from, etc.) and they ask me to share it with their current/potential customers and let them know how it fared. I conduct focus groups (8 or so people each) or individual interviews, consider all that we learned, and then distill the learning into key insights for my client.

There are a lot of people in my industry. Many have specific areas of expertise -- subject matter (kid specialists, healthcare focused, etc.). I am a generalist: my clients range from food and drink to television to healthcare to apparel. My expertise is really in the area of conversation. I consider myself to be very skilled at creating an outline that gets to the key objectives, connecting with people very quickly so they relax and open up, and then guiding a conversation effectively so that the insights -- both sought and unexpected -- emerge.

THE CHALLENGE FOR YOU:

Here's an example that I love from a woman in the biz. She is known as a kid expert with a deep creative streak. Her business is called "LitBrains" and her tagline is "Igniting Ideas." What I'm working on is the "Igniting Ideas" part for my business.

What I am looking for is a couple of words that build on the idea of conversation or listening or personal connection to capture the essence of what I do, and also convey a feeling of energy.

Please post any ideas, words, combinations, etc., that come to mind when you read this. I want them all!