i used to love the gap and BR for basic white tee's. but had horrible shrinkage with all the gap tee's i bought last summer. for weekend basics, i love target, great price/value. i also like the everlane vneck (haven't tried the crew). i've got a couple of long sleeve tee's from the loft this fall that i really liked, so i'll try there this spring for short sleeves. and i haven't ordered from this brand yet, but they are on my radar for spring -giant, (someone else, i think rabbit, recommended them in a similar post last year)