ATTN: Torontonians - Target Jason Wu sale TODAY on King Street

velvetychocolate

Details:

"On Thursday, a year ahead of the official launch of its 135 stores across Canada, Target will open a temporary store on King Street West in Toronto to give consumers a taste of what to expect. During the several hours it's open, the pop-up store will feature clothing by Vancouver designer Jason Wu, with 100 per cent of sales going to United Way Toronto."

Wow!

link to CBC News item: http://www.cbc.ca/news/canada/.....ening.html

It looks like it might be today only...

14 years ago

Shopping

6 replies

Latest reply was from HelenInCanada

Frogmella

Active Member

Thanks for the tip. Dang these pesky jobs cut into your shopping time!

14 years ago

HelenInCanada

Veteran

Thanks VC! Apparently there is a crazy line-up forming on King St. What a bizarre window of hours, though. Closing at 6pm? At least give working gals a fair shot! *smh*
Still, it's a good way to test the enthusiasm for designer collabs for Target here in Canada. The scarcity will increase the buzz, I suppose! Clever.

ETA: Free hot chocolate for line-up people. Nice touch.

14 years ago

MsLuna

Veteran

I'm going to cry... I wish I wasn't in between contracts right now.

Jason Wu isn't exactly my style, but I want to at least look at the prettiness!

14 years ago

HelenInCanada

Veteran

It was a huge hit! All 2,500 pieces sold out in 5 hours! First 25 shoppers met Jason Wu:
http://www.huffingtonpost.ca/2.....nada-style

and a few pics and inexplicable tweet screenshots (?):
http://www.huffingtonpost.ca/2.....nada-style

Not surprisingly, the blue print dress with yellow belt, a la Michelle Obama and our own Goldenpig, was very popular!

14 years ago

velvetychocolate

Veteran

Sounds like it was a huge success, and for those who couldn't make it, I noticed this little snippet from one of the links that HeleninCanada posted:

"Oh, and don't worry if you weren't in Toronto and couldn't make today's pop-up shop. Word is, from John Morioka, Target's Senior Vice-President of Merchandising: "We're still working through details, but there will be events throughout the year" in the lead-up to opening the bigger stores in 2013."

http://www.huffingtonpost.ca/2.....nada-style

I think Target will be very successful in Canada. One of the interesting things I came across in reading about the big changes in Canada's retail sector is that retailers make about $300 or so per square foot of retail space (on average) in the US, whereas in Canada, it's about $950 per square foot - so there is a lot of opportunity. I think this just means that Canada's retail consumer is generally underserved, whereas I think the US market can sometimes be slightly oversaturated.

Meanwhile, I think it's pretty cute that the guys were lining up on King Street to get things for their partners - aww!

14 years ago

HelenInCanada

Veteran

I thought that was sweet too, VC!

It's smart that a 3-item limit was in effect - ebay scams highly discouraged.

The stat about retail sales per square footage in Canada vs. the U.S. is interesting (and I remember reading that too) - and certainly very telling. The US market's oversaturation is definitely one reason, and perhaps the fact that EVERYONE living in Canada has to contend with 4-season dressing...? I'm fascinated with what else the factors could be. Perhaps because we have a HUGE number of immigrants with enormous disposable incomes...? A lower unemployment rate? A very well-travelled & educated population that enjoys fashion as a hobby and an aesthetic? The French influence, Fashion Television...? Such a cool sociological snapshot!

14 years ago

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