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Ask Angie:

BetsyChapman

Member

Angie,

Are you familiar with "Fitlogic" created by Cricket Lee? The Wall Street Journal has her story today.

Her quest is to improve sizing in women's clothing. See http://online.wsj.com/public/p.....mod=2_1356 for the interview.

It looks like a great step forward in offering clothing that fits real women.

Betsy

Body Type

1 reply from Angie

Angie

(website)

Fashion Stylist

I have just read this article. What a coincidence Betsy! Part of me is hopeful and another part of me believes that it will never work. The reality is that there is no such thing as a standard body type or measurement as far as women's bodies are concerned. Fitlogic might capture a niche market and at least those women will be happy. But I am happy to hear that an attempt is being made!