I’m much more inclined to use SAs after having taught so many young women who work in retail while attending college. Listening to them made me see customer encounters from their perspective and I was shocked at the rudeness they encountered on a daily basis. The majority of these young women adored fashion and enjoyed helping customers, but felt discouraged after just a few months because of how they were rebuffed and ignored.
These days, I try to shop B&M channeling my inner Angie—with consideration, civility, and enthusiasm. I use names, listen to advice and suggestions, and, if I have time, try new things even if I’m doubtful. At the conclusion of our interaction, if I’m not ready to purchase an item, I thank the SA for helping me and say I need some time to mull it over before buying. On the rare occasion when I’m met with indifference or pressure, I just quickly thank the SA and exit the scene.
The huge bonus is that most SAs these days seem to go out of their way to be helpful and pleasant to me. They find sizes in the stockroom, show me styling tricks, bring me bottles of water, and encourage me to try items I would have dismissed at first glance. SAs are my reason for doing the bulk of my shopping these days at boutiques and other B&M locations.