Angie and BJ: I hadn't even thought of removing the veil after the ceremony. That's a great idea! I'm not really a fan of veils, but I like the idea of wearing my mom's for sentimental value and "something old."
Rae, I had forgotten about Modcloth doing that. I've noticed that ASOS sometimes does it too, especially w/ american designers, I guess because they have to import them back to the UK even if they sell it to someone in the US? I always found it a little sketchy that Modcloth in particular doesn't always tell you the brand of the items they mark up so you either have to know the item or have an eagle eye.
Annatie, you have a good eye! I think you are right about the ruffles and the back neckline being different. Still, it's VERY similar. I wonder if it's something like bj suggested, where the same factory made both dresses and just made very subtle changes for the two companies.
Rachy, I think the baggier fit on the Ruche model is mostly due to the dress being too big for her. In the lookbook photos (on a different model) it looks a bit more filled out. I agree that the more fitted look is preferable.