Over the last year, whenever I'm fitting on jeans with clients - and fitting jeans myself (apart from baggy BF styles) - we are going up a size, even two sizes, when body measurements are constant.

At first I thought it was because I've developed a sensitivity to too tight anything, and am sizing everyone up. But it doesn't seem to be the case when I compare sizes and fits with older jeans, which seem to be cut more generously.

Am I imagining this or do you have a similar impression?