I'm a Kohl's shopper, although beyond the basics you have to be choosy. This new line just reads as trying hard to cool, but not really being much of anything. I was disappointed in the "Jennifer Lopez" stuff, too. I hate to see stores pushing Celebrity lines. What about making great clothes for real people? Target is taking this approach, too, and the novelty is wearing off.
While the price point is higher, I appreciate the way a store like Nordstrom's seems to treat their customers like intelligent, thoughtful consumers.