I was just noticing this the other day - that something had changed with the clothes on offer at Amazon. Very impressed!
I do like how they do the photography/videos on MyHabit, and it would be amazing if that happened on the regular Amazon site too. That said, it isn't necessary (the videos I mean) - I'd be happy if Amazon would include more details on the items they sell, for instance - there isn't much information in terms of the rise or what have you on a pair of shorts, for example.
I've been extremely happy with the service I've gotten from Amazon, so am pretty thrilled that they'll be offering a lot more (better) clothes than they have in the past.