Piperlime is “a fresh on-line shoe shop offering a hand-picked selection of the world’s best footwear brands for women, men and kids”. Gap Inc. launched the on-line startup in October 2006 so that “the Gap customer could be dressed from head to toe.” Shipping is free (both ways) and shoe selections are focused specifically on the needs of the “Gap customer”. On-line shoe retail giants like Zappos and Endless remain the market leaders, offering larger selections of shoes and accessories; but there is something to be said for a smaller and more focused shoe shopping site. It’s easier to navigate and less overwhelming. In the light of their declining sales and the closing of Forth & Towne, I hope that Gap’s new shoe fits.

Sneakers for the whole family (women, men and kids) from Pipelime.