I won't be coy... I hate it! I don't participate. In fact, I try to not even buy groceries that day... Hahaha! And this year I really resent that American Eagle is summoning my college age daughter from the thanksgiving table to work a 6 pm - 2 am Black Friday shift that begins Thursday. But she's not resentful, and is excited to be making time and a half and since she'll be down the street at our downtown mall her little sister wants to know why we can't walk down after dinner & check this freak show out. So I guess I'm a curmudgeon. But I still hate it.