Ornella, here is your answer about InWear. (A brand I also love):

"InWear was born out of the nightclub scene in '69. I was 18 years old and just wanted to live my life to the fullest. Listen to great music. Love my girl. Be with my friends. So I started a nightclub in Copenhagen. I asked my girlfriend, a designer, 'Why don't you make some cool outfits for the girls on the dance floor?' And that is how InWear was born. It is funny how an impulse in your youth can turn into something so big. Today, InWear is sold from Russia to Canada, and of course in Copenhagen, where it all began."
- Niels Martinsen Founder of InWear