Some other related content that’s a bit older.
Warning that there is some problematic, fatphobic content in the full article including “the obesity epidemic.” Parsing some relevant bits:
“Sales go up when dress sizes go down, it appears. Women feel better, and therefore buy more, when they fit into a size smaller than expected. This psychological trick may benefit companies but it wreaks havoc on a consumer's psyche.
"Since size is something we care about deeply, our emotional response overpowers logic. We want so badly to be assured that we're thin and beautiful," Susan Head, a body-image specialist and clinical psychologist, explained to Cosmopolitan. Head also added, "The fact that there's not one standard to compare ourselves to creates anxiety because we have no control. We are in the dark and detached from our bodies."
“With dress sizes being, quite frankly, all over the place, you'd think there would be a wide range of sizes readily available to you. Unfortunately, that is not the case.”
“Plus size stores merely existing doesn't mean the options for average American women are endless. Poor fit is still a common problem. After all, plus size clothing is based on the dimensions of women between the sizes 0 to 6, according to an article by Forbes. In a way, this is similar to how women's ready-made clothing was first designed in the 1940s — fashioned after men's dimensions. Of course, this isn't the 1940s anymore so American clothing has some major catching up to do.”
Read More: https://www.thelist.com/105630.....paign=clip
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“ In the US clothing industry, sizes 14 and above are typically considered “plus size,” though not everyone who falls into that range identifies or agrees with the term. To some, it’s an outdated and othering way to describe the majority of American women; to others, it’s a useful signpost toward clothes that will actually fit. Today, some brands are making it a moot point entirely, doing away with divisions and adopting inclusive sizing...
“ Plunkett Research estimates that 68 percent of American women wear a size 14 or above, up slightly from the frequently cited 67 percent figure it found in 2012.
How much is this average American woman spending on her wardrobe? According to the most recent figures available from market research firm NPD, US sales of women’s plus-size apparel reached $21.4 billion in 2016. The category is also growing substantially faster than the overall US apparel market, at a rate of 6 percent versus 3 percent year over year.
That’s just in terms of sales, though; when it comes to the selection she finds at major stores, numbers still haven’t improved much. The retail analytics firm Edited looked at 25 of the largest multi-brand retailers (think Shopbop, Macy’s, Net-a-Porter, etc.), which together carry more than 15,500 brands, and found that just 2.3 percent of their women’s apparel assortment is plus-size.
This figure is so abysmal in part because there is almost no selection in the luxury market...”
https://www.racked.com/2018/6/.....lus-market
Racked: The Size Conversation
https://www.racked.com/2018/6/.....nversation