rachylou - Believe it or not, I think I know exactly what you're talking about, that "folk" look, handmade and rustic, not quite farm, but not quite urban, either. My husband tells me I have "hipsterish tendencies" even though I'm pretty solidly GenX and not a millennial. I'm not gonna lie. I do like me some Refinery29.
kerlyn - I remember the term "granola" being used quite a lot when I lived in the Midwest. Less so here in Colorado, I think, maybe because everyone's sort of that way? There's a craft brewery within walking distance of my house, and probably 25 more within 15 miles or so. I'd never heard "crunchy" vs "chewy" before, though. Who knew?!