JenniNZ I too could not read the post the first time I opened it but when I went back a day later I could. I think Janet copied and pasted for us. So give it another try.

I have not commented on this because I don't know anything about Succession. I do like well made clothes and am more drawn to to quieter shades lately but I am a thrifter and would never pay so much money for clothes, even if I had it at my disposal. I find the whole idea quite off putting.

I added the text of the piece to my original post.

It’s so strange to me that people use clothes to pretend to be rich or a granny that lives on the coast.
Still, one of my favorite things online is looking at how people dress, so I can’t have one without the other, I suppose.
Thanks to YLF, I can get daily inspiration. Many thanks!

Thanks Janet I have read it now. Last looked maybe one day ago when I still couldn’t see it.

As for me, give be Barbiecore and I'll be happy.

I don't watch TV so I can't comment on the show but wardrobe sounds fab but the article you posted Janet reminded me of a style book I read "Simple isn't easy" by OliviGoldsmith. https://www.amazon.com/Simple-.....CKX4LIRWE8 It's a book that really resonates with me and I think she would totally get the whole "stealth wealth" concept. Also Malcolm Levene "Ten steps to Fashion Freedom" https://www.amazon.com/10-Step.....9GE1EBRUSN I have no idea if this is really a trend but I know I do avoid logos and favor simple high quality pieces (basics can be considered boring but I think that's all in the mix) because I keep my stuff a long time so I'm looking for basics/elevated basics that can't be pinpointed to a time usually. Of course I punch that up with footwear, belts and outerwear. But the concept appeals to me not as a display of "wealth" per se but as a desire for long lived quality. But yeah a hacking jacket that you are still wearing 20 yr later would probably be the definition of stealth wealth!

Two great articles, thank you! I never saw Succession, but my style has long been minimal, neutrals, and above all logo and bling-free. Quiet dressing is how I think of it, and it's armor for me. I aspire to The Row and Toteme, but my budget allows Cos and Eileen Fisher.

The thread is from a few months ago, but I suppose still a topic for discussion!

Absolutely I agree that fashion choices are not universal to any particular demographic. I know people who have tons of disposable income but drive 20-year-old Volvos and don’t wear labels any more expensive than Talbots or J Crew. I also know people who have limited incomes but will shell out for a luxury brand bag. I think the trend in question is more about the *appearance* of apparent luxury without the high visibility branding. As a former student of marketing, I do find it interesting in a way. After all, when obvious or huge logos and branding have become so prevalent, the pendulum would eventually swing back, right?

I also admit my anti-logo bias. I like certain designer items for the *design* not the logo or emblem. In fact, I’ve been turned off more times than I can count by overly large or prominent emblems on bags, shoes, etc. Especially since they’re usually rendered in gold, which is not my preferred metal.

Gryffin, those books sound intriguing! I agree that the long-lived quality is one of those markers of stealth wealth that may be hard to replicate or predict! The whole notion of stealth wealth as something to cultivate as a look is a bit amusing to me. It’s kind of like, either you have it or you don’t.

Honestly, and not intending to offend anyone if I am wrong, but I think this thread was revived by a bot. The comment is a purely a summary of what Janet posted.