My tall Born boots from about 9 years ago have held up wonderfully - cost per wear at this point is <$0.50. I have a pair of Hunter Wellies from 10-ish years ago that have held up nicely too, but I wear those less frequently.
Surprisingly, I have several items from H&M - cotton sweater, linen pants, linen shirt, cotton jacket, a few T-shirts, even a couple of camis - that have held up really really well. Their labels often suggest cold water wash and line dry, which I do, and they are holding up nicely.
For running/gym gear; I've been very happy with the things I've purchased from Athleta (both before and after they were acquired by Gap - I like their colors and cuts better now and the quality seems to have been maintained). For outdoors gear I like Prana, Mountain Hardwear and Marmot.
I should also add, although I had low expectations, I've been impressed with the utility and durability of my black North Face Resolve Rain Jacket.