If you were a fashion forecaster..

Archer

Initiated by oldmsthrifty's thread. Most seem to find something to suit them and styles that don't each trend season. If you were forming a fashion forecasters company what would you do to to ensure you covered the range and trends?

11 years ago

Inspiration

9 replies

Latest reply was from Archer

Angie

(website)

Fashion Stylist

I'm not sure what you mean, Archer - but I'd love to know

I'm a fashion forecaster of sorts and share information as I see it with YLF readership - as a professional. I talk about all the trends! 99.99999% of the time I at least like them when worn in a particular way. There are SOOOOO few trends that don't make it through my style filter.

11 years ago

rachylou

Veteran

I would get out a lot. Out on the street. Movie theatres, ice cream shops, business parks, malls, the electronics stores (like Best Buy and the Apple Store), gyms, the grocery stores from 6-8 pm, Red Box machines, 7-11s, toy stores. To see what people, young and old, are "feeling." And I'd pay attention to the news - war, the economy, local and abroad; those things play into how people are feeling.

And I'd crawl Facebook to see the pics people post of themselves.

AND then I'd compare what designers are doing (and have done, since there's lag time between designers and the street, and the ideas exchange goes both ways) to what people are wanting.

11 years ago

Joy

Veteran

It's easy for this area. I just see what Angie features. It takes an average of two years to become a style seen commonly on the street here. Example: booties are beginning to catch on for the average shopper.

11 years ago

Anonymous

Are you thinking global trends or local trends? On global trends, I am thinking there is so much info online that you could really run a service out of tracking online media and street style blogs.

11 years ago

bj1111

Veteran

Have you read anything about faith popcorn? I wonder how she's doing as a trend forecaster in the post social media world

11 years ago

Archer

Veteran

Having now read about Faith Popcorn, well spotted bj111, that was what I was getting at I.e. The Truman Show. She is called a futurist as if she were Nostrodamus but she is behind the camera: future forecasting, like The Devil in Prada.

The Anna Wintour story makes it look very much as if she (as caste) decides, from some personal marketing aesthetic, what is to be successful/desirable and she tells the designers what to create.

The cyclic nature of the last 100 years fashion can't be random, can it? Can we see men returning to wearing frilly bloomers to do serious business talking? The cycle is ever decreasing. Must be about time to start throwing in a sartorial neckline again soon?

I love fashion as Art but, for us commoners at least, we are the market, the gullible, insatiable market that generates unbelievable profits.
Just a rant on pet topic, but you can blame OldMT for starting that. Long live fashion, heil.
Angie, are there any resonance with your experiences here?

11 years ago

Archer

Veteran

ETA: what are some of the 'would be' trends that have just not made it and why do some fail?

11 years ago

bj1111

Veteran