We have a B&M H&M and I am always drawn inside by their cute and colorful trendy displays, or an item I saw in a magazine I'm looking for, but I rarely buy more than basic tank tops, socks or kids' clothing. I did get some great maternity there a few years ago. My store doesn't tend to stock the cool stuff I see in magazines (I'm sure the one at the upscale mall nearby does). Their sizing definitely runs smallish. I cannot wear any of their woven tops that button down (don't they know women have breasts?) I'll be curious to see if the online store is well stocked or like the B&M which carries limited items.