that designers and labels aren't producing as many items and/or that retailers aren't purchasing as many items?
I've been noticing this trend growing worse over the past few seasons. I first noticed this trend when certain designers that once flooded Nordstrom Rack, Off Fifth, Last Call, Outlets, etc. were no longer to be found. Instead of consistent good deals on quality items, discounted items were becoming merchandise specifically purchased for the discount store and heavily used or damaged returns.
Then I began noticing that while almost everything would go on sale at some point, more and more items were selling out before they reached sales. Some research revealed that retailers used to order 10+ of an item per size, they were now ordering 3-5 and in some cases just 1!
Case in point - I had a list of 5-6 items I was seriously considering for fall. These items haven't been available for even a month and already all of them except for ONE have sold out!
I wasn't necessarily waiting for a sale; I just wanted to make an informed and thoughtful purchase. Now I have to stalk for returns, a behavior previously reserved for heavily discounted items, just to get an item at full price!
Meanwhile, it seems like fast fashion retailers can't make enough of anything. *sigh* Times are changing...