I have a system. It works for me. As with everything else, YMMV. I have been everything from a road warrior to a 3-4 trip per year person over the last 20 years.
My rolling carryon is a 10(?) year old Briggs and Riley. Can't live without it. One big open section, also has a folding garment section on the top of the lid. Best part is there's a zipper between the outside mounted metal handle structure and my havianas flip flops fit perfectly in there. Been doing that for years! It also (key thing to note!) has a system where you can attach other bags to it.
My "personal item" is a bit of a game, like you mentioned. For years now I've used a swiss army backpack (from Sam's Club, I think?) which is carefully loaded. It has the TSA approved zipper section for the laptop which I use. Then the big section in the middle carries my makeup and jewelry at the bottom (in cases), leaving just enough room to slip my cross body purse in there for boarding only.
The front section of the backpack carries all my cables and cords (techie here!) as well as my TSA liquids bag (for easy access bc here they ask you to take it out in the security screening area).
When they start pre-boarding, I stash my purse inside the backpack, attach the backpack to the rolling carry on, and board. In the jetway I pull out the purse and put it back on, leaving the backpack small enough that it will fit under the seat in front of me. To date, no one has ever questioned me about this. The check seems to be at the boarding gate.
This would NOT work for weight-based carry ons (I've heard this is common in Europe and outside the USA), bc my system is heavy!!! But I really never carry any of the items on my person (other than the cross body purse).
THis B&R rolling carry on even with the backpack attached is so easy to maneuver, I can guide it with one finger. FOR ME, having the wheeled carryon is worth it bc it makes it so much easier to attach everything to it and easily roll through the airport.
Good luck!
ETA: my approach is one to maximize what I carry onto the plane ...