I'm envious of those who don't need to , or want to, wear makeup on their face. Sigh. My 58 year-old skin is not the pore-free, evenly coloured instrument it once was I often wish I was one of those women who didn't feel they needed makeup .

Once again this forum has revealed something to me: that an evolution I thought highly personal is in fact part of a cultural trend. Thanks for that interesting read, laPed!
I have oily skin, and used to consider mattifying products an essential part of my routine. But as I started elbracing the natural look, I went makeupless for a while and now wear a bb-cream without powder. I try to avoid my skin getting overly oily, but some sheen is unavoidable and I actually prefer that more natural (to ME) look now. But I hadn't considered consciously a desire to look 'dewy' as opposed to matte :).
Since I still have some retro love, I do still like the matte powdered look for very formal occasions. But I don't have those myself really.

Taylor, it's positive. I like it!

FWIW, SarahD8, I have never worn foundation either - and still don't. I wear a tinted moisturizer with extra oil for my dry skin and that is it. I prefer no or very sheer coverage too. I am though, moisturized and sunblocked to the max!

Also, this topic made me think of a legendary scene from 3rd rock from the sun, where Sally, an alien in a female body, discovers the makeup counter.
'Look, they gave me this product to blot away any sheen, and this product to bring out my natural shine!'
(Can't find exact quote so paraphrased)

I like a natural finish ,not matte but not super shiny either.Satin I think is the word that I would use if looking for a paint finish!

Never really thought about it. Not a fan of foundation and never owned a powder. I’m on team eczema, rosacea, sensitive, freckled and fair. Lots of moisturizer and sunscreen. My current make-up hack is to use a zinc based sunscreen intended for babies as a ‘foundation’.

Recent selfies while trying on specs has me thinking it’s time to visit the make-up counter again for some tips. 2019 was learning how to do brows. Evening out skin tone might be a project for 2020. Tinted moisturizer sounds nice.

I’m all for ‘me but better’ - nothing extreme.

Just read the actual article La P linked to, which I didn’t when I commented before.
The whole “make-up” movement which is a good 100 years old and of course much more than that when you think about Cleopatra and her ilk, is to get us to feel that we need to make up for what we really look like. To “make up” for not looking good enough. Therefore I am philosophically opposed to it and my whole life have joined in in a minimal way. As a product of our culture I do use and wear a little of it but try to resist the pressure to make up for how I look IRL. The classic 90s feminist book “The Beauty Myth” by Naomi Wolf, which I read when I was 29 in 1990, helped to confirm me in this view.
So high five to Sarah D8 and others! The whole Instagram photos thing is so annoying to me. I’ve gone around Vietnam having to avoid young women standing in odd poses having their photos taken. Yep, grumpy.

I like a very slightly dewy or creamy look for myself. Too matte & it does me no favors.

It's climate dependent for me. Shiny in summer cause of the humidity- despite using mineral foundation. Matte is winter cause it's so dry- despite extra moisturizer. Debating using cream or liquid foundation for winter, but worried it would look too thick.

I love a dewy look with rosy cheeks for myself.

@Smittie-
Rosy cheeks are my fav, too!

Thanks for all the thoughtful responses! Sorry to have started a thread and never followed up! My free time got away from me.

I too am someone who wears as little make-up as possible, but I also do a fair amount of acting, which means I inevitably spend a good deal of time thinking about and wearing make-up. To me, the most interesting point in the whole article was about changes in camera technology. I've definitely noticed a shift in filmmaking and photography over the past decade or two towards a look that is less powdered. I hadn't consciously made the connection between higher def and that slight shine looking better/more dimensional vs just coming off as undesirable glare. Directors and DPs do seem more relaxed now about the whole powder your nose/t-zone thing than they were when I was younger, although it could just be that my own skin is getting drier.

From a personal perspective I really appreciate the shift towards shinier skin because I'm another on Team Sensitive and Eczema Prone. Matte always *feels* terrible to me, because my skin is so dry already. Even using oil-based serums doesn't give me a truly glossy look, because my skin tends to drink it all right up. But that's fine with me.

It seems opaque matte lipsticks have also fallen out of favour, which means there are many more moisturizing, oil-rich lip colours out there now than there were ten years ago. Yay! I'm all about sheer tinted lip balms and a satiny finish when I do want full pigment. I don't know that I could do a full-on gloss again; that feels a bit junior-high to me.