Well, according to the article there is around a 6% drop in sales! The bulk of the money is going to athleisure wear! Their term not mine (if I got it correct). People walking around in yoga clothes, more relaxed sports clothing and whatnot. I sincerely doubt that will be me. Perhaps it's the athletic side of me? If I put them on I expect that I am going to exercise, and if someone is wearing them in public, I expect they are going to be smelly and stinky from the gym.
I admit however, that I love to purchase items from Athleta. It's one of my favorite online shopping sites. I will wear sometimes wear their dresses in public. I also like their whatever skorts, which are nice for travel and casual weekdays.
For my daily wear I cannot see giving up jeans. They are my go to favorite. They fit well. To my eye they are more flattering than the leggings, and they are, for me quite comfortable. I love skinny jeans and straight leg jeans. I used to wear them every day during fall and winter. They are appropriate for my work setting. I am branching out into pencil skirts now, but that is far different than athleisure wear!