I just want to add that I appreciate the attention you pay to the site and the solution based approach Greg (and Angie!). Thank you!

That was actually a really interesting read. For me personally the ads I see are unobtrusive. Almost exclusively they are fashion related and have never "popped up". I don't surf at work, so that is not an issue for me.

Thanks for the hard work Greg. I occasionally look around for other fashion inspirational sites, but the format, content, and usability of YLF outshines them all. They could take a lesson from you! Beautiful piece of work!

Greg, thank you for taking the time to educate us about this! I find it extremely interesting as my background, prior to food service, was marketing. Internet advertising has come a long way since my last experience with it in 2005.

I do have problems loading YLF pages from time to time and always suspected it was the ads, but now I now for certain.

Right now I'm seeing eBay ads and a Revlon banner at the top. I don't mind search-related advertising. The eBay ads are showing clothes which I could see myself being interested in, so I would say I even appreciate this form of targeted advertising.

Every once in a while I get the funny lady wrinkle creams, the home mortgage refinance offers but I get them a lot less than on every other website out there.

For the record I don't mind the VS ads as I don't read YLF while working. However I felt the ads were poorly targeted. Most of them were for VS Pink which I see high school girls wearing. They first advertised a new bra which might have been interesting to me but then the ad changed to a free Pink tee shirt offer which I was not interested in.

I loved the KK series! The business behind fashion is so interesting to me, I want more coverage like this. The series turned me into a loyal customer, I have ordered from KarenKane.com three times.

I must but be so unobservant!! I'd barely noticed the ads till I just went looking for them. Mostly I view on my phone and pinch and pull the screen so I get the posts to fill it but even when I view on my pc I'd hardly noticed them x

This is so interesting. Any ads I see are to the right of the screen and I never get "pop up" type ads. I barely notice them and they are mostly fashion related as I recall. They definitely seem to relate to my recent search history. I have never seen anything inappropriate and they barely register with me. The advertising being so unobtrusive is one of the many many reasons this site is so easy to use.

That was a really interesting read Greg, thanks for sharing. I am also really surprised to hear that the KK behind the scenes posts went so sour. I enjoyed the series. The only time I got irked from that series was when I received promotional email from KK at one point during the series. But actual coverage of KK and the process they use didn't bother me at all. I do think the ads situation is a difficult one and I appreciate that you and Angie are always striving for a way to incorporate revenue to keep YLF moving forward while also not flooding the site with ads. Many sites are covered with them and I usually stop to visit them after a few weeks.

Greg, thanks for the in depth reply and explanations. I am somewhat familiar with websites and ad strategies, so that is not all new. I DO appreciate your taking off the VS ads, and listening to my concerns.

I agree with Cocolion - the brand and the product are just fine with me, but the ads were not classy enough for YLF, or modest enough for folks like me who look at your site at work.

As to the KK stories and ads, the only thing that bothered me about that was that the line isn't really my taste, so I was kind of bored with the whole thing.

The personal touch you guys have is what makes YLF such a great place to be - thanks again for your fast response and great explanations.

LOL...That is good to know...thanks!

I feel almost bad saying this, but I have Firefox Adblock and don't see any ads at all!

This is very interesting Greg! Thanks for the rundown and hearing how much work you do to make YLF a place where we all feel comfortable.